Value & Enhance

Goal 4: Value and Enhance Our Quality of Life

Quantify, communicate and embed the importance of the unique rural and urban values of the way we live, work and play to all who live in the region. Enhance the way of life to attract others to the region through a focus on healthy and livable communities.


Increase the perception of the region as a desirable play destination.

  • Enhance community awareness & appreciation of the visitor industry.
  • Work to increase utilization of the Peoria Civic Center.
  • Advocate for destination-enhancing development.
  • Analyze opportunities to increase the Peoria Area Convention and Visitors’ Bureau budget to a competitive level.

Develop and implement a healthy community strategy to enhance the quality of life and workforce health that addresses strategic goals around improved population health, education, and income.

  • Identify and focus on improvement in our region’s rates for the top three most critical chronic diseases versus state and national benchmarks, attaining best in country performance by 2030. Identify, prioritize and reach consensus on the top three regional population health improvement opportunities (as identified by the Community Health Needs Assessments, Health Department Assessments and United Way Community Assessment). Develop multi-generational implementation plan.
  • Develop and implement a healthy community strategy and implementation plan that provides evidence-based recommendations that are most likely to reduce the burden of the leading causes of preventable death and major illness. Population health improvement goals should align with Healthy People 2020 goals and National Prevention Strategy 2030 goals.
  • Develop a collaborative, comprehensive, community health education strategy and implementation plan that focuses on, and measures, behavioral changes and resulting health outcomes. Enhance linkages between clinical care and community health prevention activities, including education programs, screening activities, etc. Improve educational outcomes in targeted underserved communities and/or populations through an integrated approach by identifying, developing, and implementing a pilot Population Health Education Improvement Program for the region. Launch community wide program. Establish a minimum per capita funding level to support community health “prevention” initiatives.
  • Develop a comprehensive community health improvement performance tracking and reporting initiative that (1) aligns with our communities health improvement priorities, and (2) aligns with generally accepted health metrics as defined by the Health and Human Services Department in the Healthy People 2020 and National Prevention Strategy programs. All goals to meet or exceed goals called out by Healthy People 2020 and National Prevention Strategy 2030.

Create a collaborative culture of livable communities throughout the region that is based on American Institute of Architect’s (AIA) Ten Livable Community Standards.

  • Define livable community priorities for urban and rural communities that leverage the planning and design resources of the AIA, University of Illinois and the Urban Land Institute.
  • Launch a livable community forum that communicates the value and importance of livable community standards as a magnet for attracting 25-44 year old professionals and firms to the region.
  • Complete locally developed livable community strategies which have a priority focus on creating more vibrant 24/7 urban downtown and rural town centers.
  • Define and establish regional capacity building resources within the Greater Peoria EDC or TCRPC to assist local community economic development teams to implement and maintain livable community strategies and action plans.


Develop a comprehensive regional housing market analysis, strategy, and implementation plan that addresses the region’s housing needs and begins to meet those needs.

  • Conduct a comprehensive regional housing market analysis that focuses both on current market supply and demand, as well as future supply and demand. This analysis should consider housing needs and preferences at different income levels in rural and urban communities for owner-occupied, rental, young professionals, special needs, workforce, and active senior living environments.
  • In conjunction with the livable community forums, communicate the value of diverse housing alternatives for attracting work and workers to both rural and urban communities, which expands economic development and improves quality of life while meeting the identified demand from the regional housing market analysis.
  • Develop a comprehensive regional housing strategy based upon the results of the regional housing market analysis and the SMART job creation goals.
  • Define and establish the regional capacity-building resources and tools necessary to stimulate public and private investment to develop alternative housing opportunities in conjunction with rural and urban livable community strategies. Implement at least 15 developments that meet the diverse housing preferences of targeted populations across the region with at least one in each county.