“In Greater Peoria, shopping local is not an annual event. It is not a novelty, nor is it charity. It is a daily practice that makes our communities stronger.”
That message from a growing team of regional business organizations, cities, and counties aims to rally Greater Peoria’s residents to shift shopping patterns back to local brick-and-mortar stores. It is a heavy lift in the age of Amazon and online shopping—but the quality of our communities and the health of our regional economy depend on local businesses and the sales taxes they generate.
In developing Shop Local 365, the team wanted to make it clear that the act of shopping local can no longer be relegated to the holidays as simply novelty or a charitable act to small business owners. To reduce the real and growing impact of online sales on the regional economy, the residents of Greater Peoria need to be thinking local first—with every purchase, every single day of the year. Before shopping online, every resident and business owner should ask themselves one simple question: Can this be purchased here in my community?
By working across city and county lines, the Shop Local 365 team wants to build a critical mass of “citizen-consumers” that consider shopping local a tenet of their personal code and a defining feature of their regional identity. By brushing off the tired bullet-points of why shopping local matters, Shop Local 365 is shooting for a visible shift in the shopping culture in Greater Peoria. One that can be seen in the growth of local businesses and improvements to public services through increased sales tax revenue.
The group has started simple by creating a new regional website — www.shoplocal365.co — where any interested organization can tap into the shareable logo and other brand and marketing pieces. The Greater Peoria EDC is acting as the hub of the various marketing activities and will work with any groups looking to join the team in getting local campaigns in step with Shop Local 365.
In the near future, the team has an eye on promoting the campaign as we enter yet another holiday shopping season. But once the gift-buying simmers, the Shop Local 365 campaign will push forward into the new year and find creative ways to keep local consumers engaged in their economic well-being through this year-round local shopping campaign.
Want to get your community or organization involved? Join the team today! Contact Tory Dahlhoff at email@example.com to find out more.